For the aptly named “Iris Meets I.N.C” campaign, I.N.C teamed up with Apfel to develop a collection of “must-have” clothing and jewelry, centered around this fall’s mod trend. Apfel will also star in a creative advertising campaign for the brand, which will break in early August.
I.N.C will also launch a limited edition series of Iris-themed emojis. The emoji graphics will appear throughout all elements of the “Iris Meets I.N.C” campaign, including product hangtags, digital advertising and direct mail.
The collection itself is comprised of approximately 40 pieces that play into fall’s “mod” trend revival. Apfel consulted with I.N.C’s design team and provided creative direction before curating her final selection of pieces that were chosen for both style and versatility.
The collection focuses on key wardrobe staples like shift dresses, A-line skirts, flare leg pants, and statement jackets. In keeping with her signature style, Apfel also included a wide array of black and white bangles in various patterns and sizes.
“Macy’s was my very first department store and we used to always go there on shopping trips,” said Apfel. “I’ve always thought very kindly of Macy’s and I never planned on any of this. How many 94-year-old cover girls do you know?”
The Iris Meets I.N.C collection will be available exclusively at Macy’s stores and on macys.com starting early September 2016. www.macys.com