In a move to give their online shoppers what they love, MatchesFashion.com is collaborating with Joseph Altuzarra to bring his very popular shirt-dress to the site by way of a pre-fall capsule collection.
The capsule is comprised of styles from previous Altuzarra collections. In an interview with The Daily Front Row, Matches buying director Natalie Kingham talked about how the 5 piece capsule collection draws inspiration for Altuzarra extensive archives, recreating the shirt dress in a variety of silhouettes and fabrics – striped silks and chiffon that are perfect to wear now.
The Altuzarra collection will get its kick-off in Dallas on April 27 with a trunk show that will live digitally on the brands site. As part of the Dallas kick-off event Matches will will also hold a trunk show at the Rosewood mansion hotel on Thursday, April 28th and Friday, April 29th. Shoppers will also so have the opportunity to see Joseph talk about the collection as part of the first in a series of digial trunk shows via Matches online social media channels on April 28th. www.matchesfashion.com