Macy’s has announced its partnership with Lady Gaga, and Sir Elton John to create Love Bravery, a high-spirited, limited-edition collection of clothing and accessories that inspire compassion and combat prejudice.
“It’s an honor to team up with Sir Elton John to create this line with Macy’s,” said Lady Gaga. “We need to make the world a kinder and braver place where men and women everywhere are empowered to live with compassion. That’s what Born This Way Foundation is all about, that’s what the Elton John AIDS Foundation is all about, and that’s what Love Bravery is all about.”
“I love the idea of fusing who you are on the inside – your passions and dreams – with what you wear on the outside,” said Sir Elton John. “Love Bravery is about the compassion on the inside to understand someone’s fears, and the bravery on the outside to stand up for them, and for yourself: to accept others for who they are and to be who you want to be. It’s what I‘ve tried to do in my life, my career and with the Elton John AIDS Foundation, and it’s a passion Lady Gaga and I share. So I’m thrilled we are collaborating on this project and delighted Macy’s understood our dream to connect with people this way.”
As part of Macy’s American Icons campaign, Love Bravery is the collaborative efforts of Lady Gaga’s sister, Natali Germanotta, and fashion designer Brandon Maxwell. The limited edition collection features crop tops and sleeveless tees in stark black-and-white, along with heather grey sweatshirts with tonal graphics and tops with metallic lettering. The collection also features oversized scarves with piano key prints and artistic interpretations of Lady Gaga’s face, and neoprene backpacks, which say, “LOVE” are a few must have fav’s. The limited edition collection also includes enamel pins and patches in the shape of moto jackets, electric guitars, microphones, platform shoes and Lady Gaga’s infamous claw, in addition to clutches in the shape of sunglasses, pianos and hearts.
The Born This Way Foundation is committed to supporting the wellness of young people and empowering them to create a kinder and braver world by shining a light on real people, supporting quality research, and fostering meaningful partnerships focused on social emotional learning (SEL) and mental health awareness and resources. The Elton John AIDS Foundation raises much-needed funds for evidence-based programs that give people the information and tools to protect and care for themselves and those they love – challenging stigma, reducing the spread of HIV and preventing people from getting sick or dying of AIDS.
Love Bravery will be sold exclusively at Macy’s this spring, with 25 percent of the purchase price benefitting Born This Way Foundation and the Elton John AIDS Foundation, and will be available globally later this year. All donations from the limited-edition collection, on sale through Aug 30, 2016, will be made to Born This Way Foundation, which will use 50 percent to support the Elton John AIDS Foundation. www.macys.com