American Apparel who’s seen its share of troubles of late, seems to be getting back to the brands core principles of fighting for “freedom of expression and equality for all,” with the announcement of #WhyVote, a campaign to encourage consumers to take action – share visual content and vote – based on what matters to them.
American Apparel kicked off the social media campaign, to be housed on Instagram, with a short film and social engagement platform on americanapparel.com/whyvote.
The video depicts issues such as gender equality, domestic production, immigration reform and LGBT rights that are important to the brand and its consumers.
Now through May 30, 2016, consumers can post creative content, drawings, photographs and videos, using the hashtag #whyvote to their personal Instagram accounts.
Three submissions will be selected and winners will receive a monetary prize, with the grand prizewinner receiving $2,500 and a feature in upcoming American Apparel advertising.
To learn more about the campaign visit: Americanapparel.com/whyvote.