Supermodel Naomi Campbell is about to do her part to raise funds and awareness for Ebola relief. Though her Fashion For Relief Foundation the supermodel will host a pop-up boutique at Westfield London to sell previously owned designer clothes with all proceeds going towards Ebola prevention and education.
I’m thrilled to return to Westfield London to launch the Fashion For Relief pop-up store,” said Campbell. “Raising awareness for Ebola and educating about its prevention is crucial to help prevent the spread of this deadly disease. We hope the Fashion For Relief store will raise much-needed funds and awareness, whilst offering amazing pieces at accessible prices.”
The supermodel has also enlisted the help of some of her famous friends like Kate Moss who will also be donating garments from their closets to the pop-up.
The pop-up will also feature brand new speciality priced designer pieces and shoppers will have the opportunity to win one-off celeb items each day as part of a Golden Ticket lottery.
“We are absolutely delighted to be working again with Naomi Campbell and her Fashion For Relief initiative to support worthy cause that’s affecting so many lives,” said Myf Ryan, Westfield’s director of marketing for the UK & Europe. “In 2011, Westfield London hosted the first Fashion For Relief pop-up store which raised over £20,000 the equivalent of $32,000 in one week. This year, the store will be bigger and better with hundreds of designer pieces on sale. We have no doubt it will be a brilliant success.”
The pop-up boutique will be located in The Village section of the White City shopping center for one week from November 28 to December 4. It will launch with a VIP preview as part of Vogue Gold Night Out on 27th November. For the opportunity to win a pair of golden tickets and the chance to shop on the VIP preview night visit www.westfield.com/london.