With the success of online shopping it was only a matter of time before sites like Shoes of Prey would take the shopping from home model to a whole new level by allowing the consumer to not only shop remotely but add the concept of design to the experience.
Well now Shoes of Prey is announcing their exclusive in-store partnership with retailer Nordstrom to house their design your own shoes studio concept in six major locations across the country, with the first of its kind currently open at the retailer’s Bellevue Square location. The Shoes of Prey concept boutiques will see several more of its kind open by early 2015.
“We are fulfilling a current demand where customers are looking to participate in the design process to get exactly what they want, said Shoes of Prey CEO and Co-Founder Michael Fox. Together we see customization and manufacturing on demand as the future of retail.”
In partnering with Nordstrom, Shoes of Prey has an opportunity to tap into the retailer’s legendary customer service and expand on giving their customers exactly what they want, when they want it.
The setting of the Shoes of Prey Design Studio aims to bring many of the fun and various components that are featured on shoesofprey.com into the actual hands of the customer, and to empower women to design their perfect shoe so they need look no further.
Nestled against the back wall of the Nordstrom shoe floor, customers will have the opportunity to design and create their own shoes using iPads featuring the brand’s 3-D designer as well as experiment with up to 170-plus swatch materials. Each department will also have “shoe stylists” available to guide each shoe-lover through the process. Once completed, the designs are hand-made and sent directly to the customer’s home in less than four weeks.
“We’re always looking for the best merchandise and experiences for our customers and we know there is something special about finding just the right pair of shoes, said Scott Meden, Nordstrom EVP and GMM of Shoes. We’re excited for our customers to experience firsthand a chance to design their own pair.”
Additional locations for the Shoes of Prey Design Studio at Nordstrom will include: Paramus (NJ), Pentagon City (VA), Oakbrook (IL), Fashion Island (CA) and San Francisco Center (CA).