H&M – “The First Ten Years” Of Designer Collaborations Tome

H&M - The First Ten Years
H&M – The First Ten Years

Everyone’s favorite brand collaboration retailer, and in fact the one’s that started it all, H&M is celebrating 10 years of designer partnerships with a new coffee table book.

The book titled “The First Ten Years,” will be available on November 6th to coincide with H&M’s next highly anticipated designer brand collaboration with Alexander Wang.

“The First Ten Years,” will be packed with never before seen behind the scenes images, as well as designer interviews and an insight into the each partnership from some of our fav’s, – Karl Lagerfeld, Lanvin, Stella McCartney, Versace, Matthew Williamson, Viktor & Rolf, Masion Martin Margiela, Jimmy Choo and Roberto Cavalli.

The book will be available in about 250 H&M stores, and will retail for 9.90 Euros, or about $11.50 US, with 25 percent of the proceeds going to UNICEF. www.hm.com

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