Actress Halle Berry is about to take on a new role as co-owner and curator of the luxurious French lingerie brand, Scandale Paris, The actress is set to unveil an exclusive line of intimates at select Target stores and Target.com on Oct. 27.
“I fell in love with Scandale while I was in Paris, because the brand reminded me of the city itself – beautiful and inspiring,” said Berry. “I am excited for the US debut to be at Target and to launch the brand globally in 2015. I look forward to giving more women the chance to enjoy what European women have come to love for more than eight decades.”
The Scandale Paris collection is a curated array of flattering lace-accented bras and panties, affordably priced at less than $20 apiece. The collection offers a flattering, impeccable construction, fit and support mingled with an undeniably Parisian air of sophistication
“Target’s known for creating a sense of discovery, filled with exceptional products and unbeatable prices,” said Kathee Tesija, chief merchandising and supply chain officer, Target. “Halle has an amazing eye for style, and by partnering with her on the launch of Scandale Paris, we’re able to offer our guests a line of intimates we think they’ll love – the ultimate blend of luxury and functionality – at a value only Target can deliver.” www.target.com