Fans of the Victoria Beckham brand celebrate the opening of her first store at 36 Dover Street, LondonW1S 4NH. Designed by multi-award-winning London-based architect Farshid Moussavi, the three-story Mayfair space brings together the refined materials, artisanal craftsmanship and modern design language for which the fashion brand is recognized in a bold and elegant environment.

Victoria Beckham has personally selected pieces for the store’s launch, several of which are unique to 36 Dover Street and victoriabeckham.com The new boutique is designed to highlight the full range of Victoria Beckham collections – which include Victoria Beckham ready-to-wear, Victoria, Victoria Beckham, Accessories, Eyewear and Denim.

The boutique also houses an exclusive offering of sunglass styles, as well as an introduction of small leather goods that include – a small and large pocketed pouch, a journal, a wallet, a credit card holder, key rings and key chains, all produced in soft calf.

The first in a series of own-name stores planned, 36 Dover Street builds on the launch of the Victoria Beckham e-commerce site www.victoriabeckham.com