Kohl’s Taps Milly As Next DesigNation Collaboration

Milly x KohlsKohl’s Department Stores today made an announcement that is sure to make every young lady giddy with excitement as the retailer announced MILLY by Michelle Smith as the next DesigNation collaboration. Michelle Smith will be the sixth designer for the retailer’s DesigNation limited-edition collection series. As part of the Kohl’s DesigNation concept featuring premier designer fashion based on international inspiration, the collection will draw creative influence from Smith’s recent trip to Capri, Italy.

“Spring is the perfect time to launch MILLY for DesigNation to Kohl’s customers. MILLY designer Michelle Smith’s collection will feature feminine designs that combine impeccable details and beautiful fabrics,” said Kevin Mansell, Kohl’s chairman, chief executive officer and president. “Michelle is a world class designer with an impressive background in designing luxury products and she is also a successful entrepreneurial mother that is known for putting family first. She personifies what is important to our customers, great quality, great design and great family values. ”

Michelle Smith’s contemporary designs have attracted a global following including trend-setting celebrity fans such as Beyoncé, Lady Gaga, Kate Middleton, Duchess of Cambridge, Jennifer Lopez, Allison Williams and Lea Michele. The MILLY for DesigNation collection offers a complete range of dresses, skirts and tops in custom prints and vibrant colors inspired by Capri’s luscious landscapes and dazzling blue sea.

“The picturesque, ancient resort island of Capri influenced my DesigNation collaboration with Kohl’s,” said Michelle Smith. “Capri’s technicolor vistas, dynamic Mediterranean culture and signature Caprese style of effortlessly chic dressing (the Italians call it ‘sprezzatura’!) were the perfect inspiration for this collection. Every collection I design is a personal extension of myself and my experiences. As the MILLY by Michelle Smith collection defines luxurious, bold, feminine style, I’m thrilled to partner with Kohl’s to offer an exclusive taste of ‘La Dolce Vita’ to women across the country.”

The Milly DesigNation capsule collection will retail in price starting at $38. The collection will be available exclusively at Kohl’s and Kohls.com beginning Spring 2015. www.kohls.com

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