If you live and shop in Los Angeles, then chances are you’ve stopped by luxury retailer Fred Segal. Since 1961, known for its boutique style environment, Fred Segal has been steeped in Hollywood culture and is known as the style destination for everyone from celebrities to locals. The retail icon has discovered and launched some of the hottest brands in beauty and apparel.
Just announced, SANDOW® owner of Fred Segal® and newly partnered equity investor Evolution Media Partners have plans to take the Fred Segal brand global. Under the direction of veteran retail chief, Paul Blum the luxury retail concept will blend shopping with innovative art, culture and entertainment experiences.
“Fred Segal has maintained its authenticity for more than 50 years. Working with powerhouse partners like Evolution, CAA, TPG and Participant Media – as well as Paul Blum, an experienced CEO with deep roots in retail – will allow us to reinvent the retail experience across America and the rest of the world,” said Adam I. Sandow, Chairman and CEO of SANDOW.
The company has already announced several new growth initiatives, including expansion into markets from Las Vegas to Tokyo as well as branded products and designer collaborations.
While sites for the first full-scale Fred Segal lifestyle locations are still being developed, some elements of the new concept can be seen at its new anchor location in the newly renovated Tom Bradley International Terminal at LAX, and will be previewed at the Fred Segal Collective, a partnership with SLS Hotel & Casino Las Vegas, opening in August 2014. The seven Fred Segal-branded retail experiences located throughout the property mark the first time a single brand partner has occupied all of the retail space in a hotel. www.fredsegal.com