Sears is taking a bold step by elevating its apparel offerings with the planned launch of “Showcase at Sears,” a unique shop-in-shop experience that gives members and customers an exclusive opportunity to shop more than 10 of Europe and Latin America’s hottest international apparel brands – most available for the first time in the United States.

“We are creating an experience for our members unlike anything in the U.S. retail industry – a fashion-forward, shop-in-shop apparel collection featuring established and popular international fashion brands,” said David Pastrana, president of apparel, Sears Holdings. “Showcase at Sears gives our members access to fresh international trends, styles and fashions at an affordable price – and only found at Sears.”

Initially launching in five New York-area stores this fall, the Showcase will feature men’s and women’s apparel, women’s shoes, intimates and handbags, and children’s apparel. Sears is building a 10,000 to 15,000 square-foot boutique within the existing apparel footprint of each store that will be staffed by dedicated associates.Apparel styles will range from fast fashion and fitness to contemporary sportswear and professional looks, with prices ranging from $10 to $175.

Showcase at Sears will launch with these major international brands, each of which will feature the same core product they sell in Europe and elsewhere:

Shop Your Way members will be able to both earn and redeem points on purchases of Showcase brands. For the latest fashionable clothing options from Sears, visit sears.com/apparel.

Showcase at Sears will open inside Sears locations in:

• Cross County Shopping Center (Yonkers, N.Y.)
• The Galleria at White Plains (White Plains, N.Y.)
• Green Acres Mall (Valley Stream, N.Y.)
• Newport Centre Mall (Jersey City, N.J.)
• Woodbridge Center (Woodbridge, N.J.)