In an effort to be environmentally conscious and save water True Religion introduces (D)Hydrate Denim, a new innovative fabric treatment that uses less water, waste and energy in order to protect our natural resources while presenting customers with the same quality product that the brand is known for.

Featuring high and low contrasts and a brilliant clear blue shade that shines, each style has a soft hand feel and high stretch with no puckering.

(D)Hydrate is available in a boyfriend and super skinny fit for women and a skinny and a slim fit for men.

True Religion will release (D)Hydrate on Earth Day (April 22) online at www.truereligion.com and in stores.