Because every body deserves great style, JCPenney is introducing Boutique+™, its first‐ever plus‐size fashion brand designed exclusively for the fashion minded millennial shopper with Project Runway® winner Ashley Nell Tipton serving as brand ambassador and designing two upcoming capsule collections.
“There are millions of incredibly stylish full‐figured women who are seeking comfortable, well‐fit clothes that offer style and versatility,” said Siiri Dougherty, senior vice president of women’s apparel at JCPenney. “JCPenney is committed to winning her loyalty by designing an entirely new modern brand made just for her and creating a dedicated shopping environment that respects her time and budget with a greater selection of affordable plus‐size fashion that takes into account diverse body types.”
Boutique+ will see Tipton introduce her capsule collections for fall and holiday, called Ashley Nell Tipton for Boutique+, making it the first time that her designs will be available by a national retailer.
“I am thrilled to be a part of the JCPenney Boutique+ brand launch and have an opportunity to design a contemporary line that appeals to the wants and needs of plus‐size women,” said Ashley Nell Tipton. “I look forward to infusing my signature style that is known for distinct designs in bright hues and bold patterns that appeal to young fashionistas looking for clothes that make them feel as good as they look.”
The Boutique+ brand offers feminine silhouettes, edgy patterns and bold colors. For spring, Boutique+ will showcase avant‐garde styles inspired by the ‘70s. Shoppers will find a collection of femme tops and dresses infused with floral and paisley prints and vintage denim. Trendy fashion pieces include fringe tanks, tiered blouses and pleated skirts ranging in sale price from $12.99 for a top to $39.99. The Boutique+ will be available at 500 JCP store and jcp.com beginning May 1st. www.jcp.com