Emma Roberts, Ciara and Kate Mara were a few celebs among the 600 international editors and guests at last night’s H&M Studio AW16 show where the retailer showed a collection of luxurious silhouettes, on the pulse of modernity where the inspiration was strong women and the beauty of independent mind, under the domed ceiling of the historic Bourse de Commerce in Paris.
Models Amber Valletta, Jourdan Dunn, Freja Beha Erichsen, Ashley Graham, Soo Joo Park and Hari Nef appeared in looks that expressed a woman’s individuality, and the diversity of the female character.
“This collection is about the strength and beauty of women, and how we express that power through our style. I love the contrast of strong tailoring with handicraft touches of Swedish heritage and folklore,” says Ann-Sofie Johansson, H&M’s creative advisor.
H&M Studio is the key seasonal collection from H&M, with its own dedicated design team. This limited-edition collection will be available in 200 stores, as well as online, from September 8th. The view the show click the H&M Studio link – studio.hm.com.