Target Goes Bold with Marimekko Collaboration

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Marimekko for Target

This spring Target will shower us with prints and happiness as the retail giant has just announced its latest collaboration with Finnish design house Marimekko bringing the brands bold prints and cheerful colors to Target starting April 17. 

“When it comes to our partnerships, we travel far and wide to find designers and brands we think our guests will love,” said Julie Guggemos, senior vice president, product design and development, Target. “For our spring collaboration, that brought us all the way to Finland! We’ve had our eye on Marimekko for quite some time, and can’t wait for guests to have a chance to shop this limited-edition collection in just a few short weeks.”

“Target pioneered the concept of design partnerships and continues to raise the bar with each new collaboration,” said Tiina Alahuhta-Kasko, president, Marimekko. “The Marimekko brand was created to bring color and happiness into people’s everyday lives. There are so many special pieces in this collection, and we are excited to share our storied prints and patterns with Target’s guests across the United States.” 

Marimekko for Target features more than 200 playful, print-centric pieces that span outdoor décor, furniture and entertaining essentials, as well as beach and swimwear for women and girls. Standout items include the paddle-board, inflatables, hammocks and swimsuits. The collection also features a number of firsts for Marimekko, including the bocce ball sets and parachutes.

Marimekko for Target will be available at all Target stores and Target.com April 17. Prices range from $7.99 for sunscreen to $499.99 for the paddle board. Most items are under $50.

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