EXPRESS has announced supermodel Karlie Kloss as the face of the brands fall 2015 denim collection. Karlie will star in the retailer’s ‘Fit for You’ advertising campaign photographed by Lachlan Bailey. The official campaign launches this month in print, digital, in-store and social media platforms.
The campaign will feature Karlie posing in three key denim styles—Girlfriend, Flare and Legging—which underscore EXPRESS’ fit, fashion and individual style.
“Karlie is a modern icon,” said David Kornberg, EXPRESS CEO and President. “With her social media star status and philanthropic efforts, Karlie inspires and empowers young women globally to feel confident and self-assured. And, with her natural beauty and effortless style, Karlie is perfect to communicate a fresh, modern take on the American fashion staple—a great fitting pair of jeans. We are delighted to be partnering with Karlie Kloss to showcase the latest assortment of EXPRESS jeans.”
The EXPRESS fall denim collection focuses on the best-fitting fashion jeans that are built to last. The collection features an assortment of updated washes and innovative fabrics including the new Performance Stretch jean made from a breakthrough fabric that retains its shape throughout the day. Customers will be able to fine their perfect fit in-store and online at www.express.com
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