Levi’s® brand announces the launch of its all new women’s denim collection and Fall 2015 campaign, built around “Live In Levi’s®”, features global artist, multi-Grammy award winning singer/songwriter, producer and activist, Alicia Keys who will lend her voice and style to the brands debut of an all new transformational women’s denim collection. The Levi’s® brand will not only showcase Keys’ unique personal style and individuality, but will also feature her powerful voice with “28,000 Days,” an exclusive song as the soundtrack of the campaign.
“When you are authentically yourself, you are so gorgeous and powerful. I’ve come to the revelation that I’m just a jeans girl at heart. I feel the most confident, comfortable, sexy and strong in my jeans,” says Alicia Keys. “Levi’s is for every woman…there is something for everyone…much like music, Levi’s brings people together from all walks of life and cultures.”
For Fall 2015, Levi’s® has created the perfect jean for each body type by harnessing knowledge, gathered from research from women around the globe to create a transformative jeans collection utilizing the latest fabric innovations and slimming technologies, with the most advanced stretch and recovery and Levi’s® authentic signature details and finish.
The latest “Live in Levi’s®” campaign continues to pay homage to the iconic brand’s 140+ year history of being constant companions to those who wear them and love them. www.levis.com