Breaking fabulous fashion news as H&M announces its fall guest design collaboration with the Parisian house of Balmain.
A veritable bastion of French luxury, under the creative directorship of young Olivier Rousteing, Balmain has grown into a global pop-culture phenomenon. Rousteing and his friends Kendall Jenner and Jourdan Dunn, walked the red carpet at the 2015 Billboard Music Awards revealing the first pieces from the collection.
“I want to talk to my generation: this is my main aim as a designer. H&M allows me the unique possibility of bringing everyone into the world of Balmain, get a piece of the dream and create a global #HMBalmaination: a movement of togetherness, fueled on a hashtag, said Olivier Rousteing. The collaboration felt extremely natural to me: H&M is a brand that everybody connects to. It calls for unity, and I am all for it”.
Founded in 1945, by Pierre Balmain today the house still remains true to Balmain’s original vision and spirit expressing energy, fun, amusement and freedom through cutting edge design. The Balmain x H&M collection will feature clothing and accessories for both women and men.
“We are excited to have Balmain as our guest designer at H&M and create a truly involving experience for everybody. With its mix of couture spirit and streetwear attitude, Balmain owns a unique style, at once opulent and direct, sensual and energetic. It is also closely linked to the show business and music worlds, which adds another element of surprise,” says Ann-Sofie Johansson, Creative Advisor at H&M.
Through social media H&M x Balmain invites their fans to join a movement of togetherness with #HMBalmaination.