It appears that actress Reese Witherspoon is getting into the fashion and design business as she’s just announced the launch of Draper James, a retail brand with a focus on fashion, accessories and home decor inspired by the American South. The brand is named after Reese’s grandparents, Dorothea Draper and William James Witherspoon.
“I created Draper James to honor my past and allow others to embrace the beauty, style and excitement that embodies what is happening in the South today,” says Reese, speaking to the ethos behind Draper James.
The collection, will offers feminine dresses and separates in bright and cheerful prints that are designed to be mixed and worn together while the accessories will range from jewelry to handbags. The home collection will include stationery, blankets, pillows, and cocktail napkins amongst others.
Manufactured and designed in-house, the brand will launch direct to consumer online at DraperJames.com, followed by its first brick and mortar store opening this fall in Reese’s hometown of Nashville.