Macy’s, has announced that the first four pilot stores in Macy’s new off-price business, will open this fall 2015 in the New York surrounding area.
The four off-price Macy’s Backstage stores will average about 30,000 square feet and offer a compelling assortment of women’s, men’s and children’s apparel, as well as – shoes, fashion accessories, housewares, home textiles, intimate apparel and jewelry.
Each store also will include amenities, such as free WiFi and a suite of spacious fitting rooms. One location will test a café concept so customers can relax and refresh.
Merchandise will include clearance goods from Macy’s stores, as well as special buys from well-recognized fashion brands – all at exceptionally great values, priced between 20 to 80 percent off of original price.
“We believe we can deliver a whole new level of value to customers who appreciate fashion and love to hunt for a bargain,” said Peter Sachse, Macy’s chief innovation and business development officer. “Macy’s Backstage stores will be designed to surprise and delight customers with continuously updated and fresh merchandise assortments focused on delivering current fashion with incredible prices, day-in and day-out, and enthusiastic sales associates.
“Backstage is a new retail concept that the Macy’s team has built from scratch over the past six months. It will be an exciting shopping experience supported with compelling marketing, both traditional and mobile,” Sachse said. “As with all of Macy’s innovations, we will test and learn to see what resonates most with customers so we can adjust before rolling out additional locations.”
The pilot store locations are: Sheepshead Bay (2027 Emmons Ave.), Brooklyn, NY Queens Place, Elmhurst (Queens), NY Lake Success Shopping Center, New Hyde Park, NY Melville Mall, Huntington, NY
Macy’s Backstage stores will accept Macy’s credit cards, as well as other forms of payment www.macys.com