Last weekend in Palm Spring, I had the pleasure of seeing a project that I conceived and started planning over a year ago on behalf of my client PANDORA Jewelry come to life during the first weekend of The Coachella Music and Arts Festival.
Held at the Parker Palm Springs, “The Pandora Jewelry Experience” introduced the brands new #ArtOfYou campaign in conjunction with the first series of runway fashion shows during the festival weekend.
In addition to the 4 runway shows, PANDORA guests got to experience sponsor activations by Hawaiian Tropic and Exhale Spa, Minnetonka Footwear and Disney who presented two lounges, The Tinker Bell and Minnie Mouse Oasis.
“We couldn’t have asked for a better partner than PANDORA to show Plenty by Tracy Reese on the runway during the music festival,” said Tracy Reese. It was such a fun experience to style our designs with unique PANDORA jewelry creations, alongside our friends Nanette Lepore, WHIT and Siwy Denim.”
The weekend also featured a designer panel discussion brunch moderated by journalist Merle Ginsberg.
Photos Courtesy Getty Images