Kenneth Cole and Geneva Watch Group join the wearable tech race as they announce the launch of the new Kenneth Cole Connect™ Smart Watch Collection.
“As a designer, I always try to give customers what they want but in a way that they don’t necessarily expect it,” states designer Kenneth Cole. “Wearable technology is one of the fastest growing fashion categories today and I am excited to be on the forefront of embracing this platform.”
Kenneth Cole is leading the watch pack as one of the first fashion brands to enter the smart watch market, with an assortment of men’s and women’s smart watches with a retail price starting at $135.
Featuring Bluetooth smart technology, Kenneth Cole Connect™ comes in 12 styles containing app-enabled functionality that lets users stay discreetly connected via alerts for incoming calls, texts and calendar events.
Buyers can control music on their smartphone remotely as well as take selfies longer than their arm. The Kenneth Cole Connect™ allows wearers to control their smartphone’s camera and take pictures straight from their wrists.
Other features include a stopwatch, low battery phone alert, 3 ATM water resistance and “Don’t Leave Me Alerts” that inform wearers when they are losing Bluetooth connection, so they will never lose their phone again.
The Kenneth Cole Connect™ operates on a normal watch battery, so no charger is necessary. The Kenneth Cole Connect™ smart watches hit stores in April. www.kennethcole.com