Timberland® is working with some of Europe’s most influential ‘Mark Makers’ to participate in the project. Entitled ‘Mark Makers: 2 Days 1 Bag, the Road Trip’, the concept involves the style ambassadors from 7 European countries documenting a unique trip where they are encouraged to “get lost” and feel in their Timberland® element using the bespoke hashtags; #InMyElement, #2days1bag, to post the action!
Throughout this project where anything could happen, the campaign will be illustrating the spontaneity and adaptive style of living and traveling with Timberland® – ready for anything in the freedom of the great outdoors or in the bustle of the city. Everything needed for the 2 days road trip will be in 1 bag, highlighting how functional and versatile the Timberland® S15 collection really is.
Timberland® fans both new and old can constantly follow the action thanks to the digital format. Once the road trips are complete, the final edited stories will be available to view on Timberland’s® own social media channels and site. Video recording will highlight the discoveries and hidden gems of each of the ambassadors’ chosen locations, all in the latest must-have items from Timberland®.
Anyone can be part of the action by creating their own dream Timberland® ‘Bag for 2 Days’ online, with each winner receiving the bag as a gift.
Follow the @timberland_eu social media channels from the end of March to watch the journey www.facebook.com/TimberlandEU www.twitter.com/Timberland_EU www.instagram.com/timberland_eu/