H&M has announced its first ever-festival collaboration with the Coachella Valley Music & Arts Festival. H&M continues their sixth year as a sponsor of the festival by taking their partnership to the next level and creating a first of its kind official branded collection. The H&M loves Coachella collection will be available on hm.com and in approximately 350 stores in North America beginning on March 19th and worldwide on March 26th.
The H&M loves Coachella collection will offer men’s and women’s clothing along with a variety of accessories. The collection will range from $4.95 to $49.95 and will embody the aesthetic of the festival for 2015. The women’s collection focuses on a romantic trend with graphic tops, fringe, lace, rompers, crop tops, shorts, and wide legged pants for a feminine bohemian look. For men there will be graphic t-shirts and shorts.