Target + Lilly Pulitzer Chic Resort Collection

Target’s next must-have design partnership will be all about chic resort wear as the retailer presents Lilly Pulitzer for Target.

Founded in 1959, by stylish Palm Beach socialite Lilly (McKim) Pulitzer who was known for her exuberant prints and patterns, the limited-edition collection will feature 15 exclusive prints, which are original works of art, created by Lilly Pulitzer artists specifically for the collaboration.

“This spring, we wanted to offer our guests a collection that embraced color, print and pattern in a bold, fresh way,” said Stacia Andersen, senior vice president, apparel and accessories, Target. “As we started to think about the perfect partner to collaborate with, Lilly Pulitzer was the clear choice given the brand’s inspiring heritage, authority with print and pattern and resort-chic aesthetic.”

Lilly Pulitzer for Target
Lilly Pulitzer for Target

Available exclusively at all Target stores in the U.S. and Canada and on beginning April 19, the 250-piece collection includes apparel, accessories and shoes for women and girls, as well as home accents, outdoor entertaining accessories, beach gear, travel essentials and more.

“Target is a design leader known for offering an unparalleled assortment of stylish, affordable products,” said Jane Schoenborn, vice president, creative communications, Lilly Pulitzer. “The Lilly Pulitzer for Target collection marks a new chapter for our brand, and we’re excited to give Lilly fans everywhere, including those who have loved the brand for years and those who will get to know it for the first time through this collaboration, a chance to experience this incredibly chic lifestyle collection.”

The late Lilly Pulitzer is famous for having said, “style isn’t just about what you wear, it’s about how you live,” and the new Target collection certainly embraces that sentiment.

One comment

  1. We adore Lilly Pulitzer so much. Her work in retail fashion accessories industry inspired us so much to do better in the business.
    I also totally agree that style is not only what you wear but it is also how you live. Each of us can make our own style, but not everyone can live with that.
    Great post!

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