Stella McCartney OBE and Jaguar have created a series of Exhilarating FEEL XE Experiences for consumers to mark the arrival of the XE in Paris. Stella has dressed Jaguar vehicles in her Spring 2015 Superhero print as part of the FEEL XE campaign. The partnership between Jaguar and Stella reflects a shared design philosophy that celebrates modernity, functionality, performance and innovation.
This collaboration with Stella marks the next phase in the Jaguar XE reveal at the Paris Motor Show on 2 October Ahead of Stella McCartney’s Paris Fashion Week Show on 29 September, Jaguar has joined forces with the leading British designer for the next phase of the FEEL XE campaign as the roll-out of the new Jaguar XE continues. Both Stella and Jaguar represent the best in British design and have a shared commitment to modernity, performance, style and functionality and the FEEL XE Experience is an expression of this design philosophy.
Speaking about her work on the FEEL XE campaign, Stella McCartney OBE commented: “Jaguar is a British brand that’s full of heritage, character and one that I’ve admired for years so it’s a pleasure to be finally working directly with them. It was interesting to adapt my playful Superhero print for the XE, adding a feeling of empowerment to its exhilarating design – I can’t wait to see it on the streets of Paris.”
These vehicles will be taking to the streets of Paris on Monday 29 September, delivering a series of FEEL XE Experiences that have been carefully curated by Stella and Jaguar to provide consumers with an Exhilarating taste of cultural highlights that are unique to Paris.