This May, Harrods Knightsbridge, the world’s most famous department store, presents Pradasphere. The month-long celebration includes 40 window displays, a pop-up store, multiple screen displays, and the elegant Marchesi café. Pradasphere: an exhibition traces the company’s multivalent obsessions—from fashion and accessories to art, architecture, and cinema, sport and beyond.
Housed on the Fourth Floor of Harrods, is a collection of archival objects arranged to reveal the complex, often intertwined obsessions of Prada. Pradasphere posits that there are core ideas—beauty, taste, embellishment, gender, vanity, and power—that are repeatedly reworked through those diverse channels. The Prada oeuvre represents both an aesthetic journey and a critique enacted through the products of culture.
The centerpiece of Pradasphere comprises six towering showcases dedicated to the central themes that have prominently featured at Prada. The displays combine ensembles from multiple collections to demonstrate the recurrent concepts present in the products.
In addition, the exhibition includes: heritage items from the Prada archives; shoes and bags from past collections organized by theme; examples of exquisite fabrics and materials; a Prada history wall that links the design collections with all of the extracurricular projects, from Fondazione Prada to Luna Rossa; a screening room presenting short films from directors such as Roman Polanski, Wes Anderson, Ridley Scott, and Yang Fudong; architectural projects from Rem Koolhaas/OMA and Herzog & de Meuron; and a library of publications, both physical and digital. A private lounge is also adjacent to the exhibition space.
PRADA POP-UP STORE
The 130m2 Prada pop-up store is on the Ground Floor adjacent to the entrance at the corner of Brompton Road and Hans Crescent. Designed in classic Prada style, the shop features an iconic black-and-white-chequered marble floor, slim polished-steel and crystal display shelves, striking black marble portals, steel and crystal display counters, and lilac velvet ottomans. The boutique showcases women’s leather goods, accessories, jewelry and eyewear.
Harrods’ windows represent Prada’s multifaceted identity. The hybrid approach, a quintessential feature of Prada’s design philosophy, is evident in the recurrent themes and motifs combined in each tableau. The windows also reference Prada’s contributions to pop culture, art, architecture, and film, revealing the complexity of the company’s approach to fashion.
Pradasphere is a collaboration between Prada and 2×4 New York. Pradasphere at Harrods will be open from May 2 – 29, 2014. To find out more about Pradasphere at Harrods, go to www.harrods.com