UNIQLO partners with MoMA, The Museum of Modern Art on the redesign of the retailers Fifth Avenue flagship stores second floor in celebration of the launch of the brands SPRZ NY collection, complete with a Starbucks cafe.
The floor has been designed with art in mind, and features special corners for each artist and framed, museum gallery-like displays of t-shirts and other items.
SPRZ NY (“Surprise New York”) is a new project designed around the concept of “A place where clothes and art meet.” It features a special collection of modern art-inspired fashion featuring artists, Andy Warhol, Jean-Michel Basquiat, Keith Haring, Sarah Morris and Jackson Pollock in collaboration with MoMA.
The SPRZ NY collection includes about 200 artist-interpreted items including everything from tee, tanks, shorts bags and jackets. The project currently focuses around the Fifth Avenune flagship store with plans to expand to UNIGLO store around the world. Select items are available online at UNIQLO and MoMA.