Get ready shoppers as Kohl’s presents Peter Som, the fourth designer for the retailer’s DesigNation limited-edition collection. As part of the Kohl’s DesigNation concept the Peter Som collection will draw inspiration from the designers travels to St. Barths.
“Peter Som has a fresh point of view on modern fashion that enables him to blend sophistication with elegance to create designs that allow women to look effortlessly stylish,” said Don Brennan, Kohl’s chief merchandising officer. “We are confident the collection he’s created for DesigNation will resonate with our customers and continue to position Kohl’s as a style destination offering quality designer fashions, all at an affordable price point.”
“The island of St. Barths is a favorite vacation spot of mine. Full of luxury and serenity, with chic cottages lining the harbor and colorful designer boutiques, the island has a French charm that floats throughout the city,” said Som. “I am thrilled to partner with Kohl’s to bring this DesigNation collection to life and provide women with beautiful clothing that emulates the luxe lifestyle of St. Barths at a great value.”
Som’s DesigNation collection will include maxi dresses, skirts and crochet sweaters in bright shades of coral and blue.
The collection will range in price from $36-$88 and will be available in store and online on April 10th.www.kohls.com
