ALDO FIGHTS AIDS – #FriendsFight

Waris Ahluwalia - Designer
Waris Ahluwalia – Designer

ALDO continues its fight against HIV/AIDS with the launch of the new friendship bracelet, with 100% of the proceeds from the sale of the #FriendsFight bracelet going to support Partners In Health and its HIV/AIDS programs. www.PIH.org

This friendship bracelet was created in collaboration with Waris Ahluwalia, designer and CEO of Waris Loves You and House of Waris, actor and globetrotting tastemaker.

“I always say my inspirations come from love and history. With these bracelets, it’s about standing side by side with friends and loved ones for what’s right and noble – transforming history together. The arrow symbolizes truth, justice and movement forward. It’s a powerful way to create change,” states Waris Ahluwalia.

“We have been committed to the fight against AIDS as far back as 1985, when few were willing to take a stand. It’s a cause very close to our heart and today, more than ever, we continue our commitment to raising awareness and funds to help protect and educate people around the world. We’ve come a long way but the fight is not over yet.

ALDO - #FriendsFight
ALDO – #FriendsFight

This bracelet is an important symbol. It represents friendship and solidarity. It’s an invitation to join together in the fight against AIDS.”

Partners In Health strives to achieve two overarching goals: to bring the benefits of modern medical science to those most in need of them and to serve as an antidote to despair.

Today, Partners In Health provides housing, water, food, and psychosocial support to thousands of people living with HIV; addressing the root causes of poverty and disease, and not just the disease itself.

ALDO - Friendship Bracelet
ALDO – Friendship Bracelet

The Friendship Bracelet is available in: navy, red, light green, midnight black and retails for $5.00 www.aldoshoes.com Learn more about Partners In Health at www.PIH.org

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