JCP – Designer Brand Rollout


If you’re ready for that new spring wardrobe, then JCP or as most of us recall it JC Penney, is the place to be as the retailer presents some of the coolest designer brand partnerships this season.

In anticipation of the new JCP Joe Fresh, pop-up boutique set to open in Los Angeles, March 8th-10th ahead of the March 15th  in store launch, consumers can now shop instore spring designer boutiques from William Rast, by Justin Timberlake, L’Amour Nanette Lepore, Pearl by Georgina Chapman of Marchesa, Nigerian-born Duro Olowu and LULU by British accessories designer Lulu Guinness.

The partnerships allow JCP to bring designer brands to consumers via nearly 700 retail locations and online at affordable prices.

“We want to become famous for irresistible style at incredible value every day,” said Ron Johnson, chief executive officer of jcpenney. “By introducing these exciting brands at truly affordable prices, we are making it easier for customers to look and live better every day.”

JCP - Joe Fresh
JCP – Joe Fresh

JOE FRESH: Joe Fresh, Canada’s favorite apparel brand known for its classic style with a twist, will soon be available in more locations across the U.S. Beginning March 15, the colorful spring collection of modern basics for women will be presented in 750- to 2,500-square-foot shops in nearly 700 jcp stores. All of the apparel and accessories will also be available on for under $70, making it easy to mix, match and infuse the bright, high-quality pieces into any wardrobe.

JCP - Pearl Shop
JCP – Pearl Shop

PEARL BY GEORGINA CHAPMAN OF MARCHESA: The highly coveted red carpet designer Georgina Chapman is bringing her design sensibility to jcp with the launch of Pearl by Georgina Chapman of Marchesa. The new collection, named after her daughter, captures the glamorous and elegant style of the designer and co-founder of Marchesa. Created for parties, black-tie events, summer soirees and prom, the collection of gowns, cocktail dresses and cocktail pant and short sets feature sumptuous fabrics and surprising details offered at affordable prices ranging from $50 to $250. Pearl is currently available in more than 500 stores.

JCP -  L'amour by Nanette Lepore
JCP – L’amour by Nanette Lepore

L’AMOUR NANETTE LEPORE: Known for her bold colors, evocative prints and feminine silhouettes, Nanette Lepore’s designs are adored by style-makers and celebrities alike. Now she’s putting a fun, youthful twist on her signature style with her first junior line available exclusively at jcp – and all for under $50. L’Amour Nanette Lepore offers easy to mix and wear dresses, denim, pants, skirts, tops and sportswear jackets that pop with vibrant and unexpected colors, patterns and fabrics. The young contemporary assortment is available in nearly 700 stores

JCP -  William Rast
JCP – William Rast

WILLIAM RAST: Founded by Justin Timberlake and childhood friend Trace Ayala, William Rast has been offering iconic and edgy clothing since 2005 – and it’s now available exclusively for fashion forward men at more than 500 jcp stores and William Rast combines the heritage of American denim culture and biker attitude with a touch of old Hollywood, creating the brand’s unique romanticized rebel. It features an array of denim styles and premium washes as well as innovative fabrics, fits, textures and techniques. The collection also includes jackets, shirts, shorts and accessories – including wallets, belts, bags, hats and leather bracelets – all boasting quality attributes like finer yarns and genuine leather ranging in price from $12 to $250.

JCP - LULU by Lulu Guinness
JCP – LULU by Lulu Guinness

LULU: After a successful holiday debut, British designer Lulu Guinness is bringing her colorful, cheeky style back to jcp this spring – and in a much bigger way. Customers will find LULU by Lulu Guinness handbags and fashion accessories in more than 500 stores. The pieces are fun, flirty and available for $20 to $60.

JCP - Duro Olowu
JCP – Duro Olowu

DURO OLOWU: Nigerian-born, London-based designer Duro Olowu is a celebrated print master who will be showcasing a multitude of patterns, hues and textures in a collection currently in-stores at jcp for a limited time. The Duro Olowu for jcp is inspired by American classics with global flair and consists of more than 70 pieces in apparel, home and accessories, all of which retail for under $100.

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