JC Penney and Canadian brand Joe Fresh, announced the opening of 700 dedicated Joe Fresh shops within newly renovated JC Penney stores across the U.S. and online at www.jcp.com set to debut in April. The shops, designed by the Joe Fresh team, will range from 1,000 to 2,500 sq. ft. and will debut with women’s apparel. The partnership will provide the Joe Fresh brand, Canada’s largest apparel brand, with significant expanded U.S. national brand exposure, reaching millions of new customers, complementing the well-received stand-alone stores in New York.

“We are extremely proud to partner with one of America’s most iconic department stores, especially as they embark on a retail transformation headed by visionary CEO Ron Johnson,” says Joe Mimran of Joseph Mimran & Associates, Creative Director, Joe Fresh, Home and Entertainment for Loblaw Companies Limited. “JC Penney is creating a fun and engaging shopping experience that showcases sought after brands in its own dedicated space, providing the perfect environment to introduce Joe Fresh apparel to even more Americans, coast to coast.”

To celebrate the launch of Joe Fresh at J.C. Penney, Hollywood types will get an early sampling of the collection at the Feb. 23 Independent Spirit Awards, where a men’s polo and a women’s silk blouse will be among the goodie bag items. And popping up from March 8 to 10, a temporary store in the former Miss Sixty space on the corner of Melrose Avenue and North Crescent Heights Boulevard will carry 35 styles including dresses, colorful cardigans and denim, crochet shorts, twill skirts and accessories ranging from $4 to $69 retail. Reports WWD