Self-expression through time. The art of fine watchmaking elevated to a fine art form. Launched in 1987, The Movado Artists’ Series seemed a natural evolution for a watch company known for artistry and innovation in watch design since 1881.

The Artists’ Series is composed of commissioned, limited edition timepieces designed by luminaries of the art world. To date: the father of “Pop Art” Andy Warhol, kinetic artist Yaacov Agam, painter/sculptor Arman, painter/printmaker James Rosenquist, Swiss artist Max Bill and Brazilian-born Pop-artist Romero Britto. Combining fine Swiss watchmaking with the individual artist’s creative vision, these exclusive Movado Artists’ Series timepieces stand as highly collectable works of art and watch-craft.

Movado is now proud to introduce the newest Artists’ Series entry – a suite of six colorful, whimsical dial designs by Brooklyn-based American artist Kenny Scharf.

Now Kenny Scharf brings six arresting, boldly graphic dial designs to the Movado Artists’ Series. He has named his eye-catching watches Movado Time, Blurple Time, Universal Time, Starring the Star, Ontime and Time Flies. A colorful, captivating miniature work of art, Kenny Scharf dial design is framed in a simple round solid stainless steel case featuring a custom-engraved case-back. Two interchangeable leather straps which play off colors found in the individual dial are included with each timepiece. The movements are Swiss quartz. The crystals are scratch-resistant, dual-sided anti-reflective sapphire. The watches are water resistant to 3ATM.-

Produced in limited editions of 125 individually numbered pieces, each intriguing Kenny Scharf watch comes specially packaged in a Scharf-design box with a certificate of authenticity. For the true art watch aficionado, these six signal Kenny Scharf Movado Artists’ Series timepieces are also offered as a limited edition collector’s set in a colorful, custom-designed presentation box, accompanied by a certificate of authenticity. The first 25 pieces issued in each edition will be reserved for these prized watch sets. For info. and where to buy: http://www.movado.com

Individual Price: $695
Box Set Price: $3495