Bloomie’s at the Beach

On August 6, shopping in Santa Monica will become a whole lot cooler as the new Santa Monica Place, a destination shopping center re-opens for business, with the addition of Bloomingdale’s and an 80,000 square feet store designed to reflect the local beach community, with the luxe, high-end spin the retailer is known for.

So what can we expect from Bloomingdale’s at the beach. Here’s a floor by floor breakdown.

Upon entering the first floor, customers will be greeted with a new take on the trademark Bloomingdale’s signature black and white checkerboard flooring. The traditional black and white marble was swapped out for a staining technique directly on the concrete floor to coordinate with the overall industrial chic feeling.

The checkered pattern leads customers through an innovative cosmetic area complete with brands like Space NK, Trish McEvoy, and La Prairie, amongst others. Highlights including interactive treatment bars such as the Benefit Brow Bar and a French-inspired perfumery including Chanel, Creed, and Jo Malone will complete the experience.

The first floor will also house an elaborate women’s shoes area, with its unique industrial meets posh pairing as cement floor aisles run alongside rich patterned rugs featuring glowing luminous white boxes displaying the shoes. In this area you’ll find designers Stuart Weitzman, Loeffler Randall, Belle by Sigerson Morrison, Tory Burch, and many more. A mural of the Santa Monica Pier constructed of glittering sequins reflects Bloomingdale’s commitment to intertwine the nearby beach community into the overall design of the store.

Also on this floor, the women’s handbag space including such designers as See by Chloe, Rebecca Minkoff, Longchamp, and Burberry. Fine jewelry from David Yurman and John Hardy, watches from Michele and Michael Kors, and other women’s fashion accessories including brands such as Alexis Bittar and Me & Ro, can also be found near this area.

Inspired by the California sun, special attention was given to sunglasses. A massive selection of shades from Dior, Prada, Oliver Peoples, Ray-Ban and more will be presented inside an innovative display that features a variety of holes cut into a luminous wall fixture.

Men will be able to complete their look from head to toe all on the first floor. A “lab” area will not only feature trend-setting designers, but also a unique denim area. Glossed white walls paired with black and chrome details give an overall masculine and modern feel. A few vendors in this area include James Perse, Richard Chai, and Loomstate, along with menswear designers John Varvatos and Theory housed in dedicated pavilions scattered throughout the first floor.

The men’s shoes including designers Billy Reid, To Boot New York, Converse, and Hugo Boss will be displayed inside a unique oak pavilion feature on the first floor as well.

The second floor, a women’s shopping oasis exists where she can find everything needed to create a fashion forward wardrobe. Individualized pavilions will feature designers such as Aqua, Diane von Furstenberg, Elizabeth & James, Marc by Marc Jacobs, and Vince.  As a nod to the nearby beach, there’s an entire area dedicated to surf wear with lines such as Quiksilver and Volcom. An expansive denim area featuring a chalkboard detail touting the season’s must haves will be home to such designers as ACNE and J Brand.

On this floor you will also find the debut of the Bloomingdale’s “b-Style Bar” – a new concept in personal shopping, where customers will have the opportunity to work with their own personal wardrobe stylist. This high-tech b-Style Bar will be wi-fi ready, and house PCs for instant access to the website, along with a flat screen TV airing fashion shows and trend reports.

Also a special treat for shoppers, the second floor will be home to the popular Forty Carrots cafe, serving up Bloomingdale’s famous frozen yogurt.

Bloomingdale’s store hours will be Monday-Saturday 10am to 9pm, and Sunday 11am to 7pm.  The store’s main number is 310-985-6400.

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