MAGNUM®, the world’s authority on ice cream and chocolate pleasure, today announced its most daring collaboration yet with Moschino Creative Director Jeremy Scott and international film star and supermodel Cara Delevingne. The two have teamed up with MAGNUM for their “Unleash Your Wild Side” campaign to celebrate MAGNUM Double, encouraging people around the world to embrace and show off their wild side and live the MAGNUM “Dare to go Double” attitude.
To launch the MAGNUM X MOSCHINO campaign, an entertaining 45-second short film directed by Scott and starring Delevingne has been produced to give viewers a taste of what the “Unleash Your Wild Side and Dare to go Double” attitude is all about.
The short also features Scott and a number of new Moschino characters (the beasts) brought to life by legendary animator Uli Meyer, who is most notable for his work on “Who Framed Roger Rabbit” and “Space Jam.”
“What I love about this film is it’s all about indulging in life’s little pleasures,” said Delevingne. “Plus, how could making a film with Jeremy Scott about ice cream not be awesome? Delicious from beginning to end.”
“The collaboration with MAGNUM, from designing the beasts to directing the film has been beyond fun for me,” said Scott. “Working with Cara was amazing, and being bold with fashion is something I try to bring to life in my work every day. Fashion is that element of expression that gives you pleasure and allows for you to show off your personality and attitude. It’s fun to be able to give people that outlet! I’m so excited for you to see what we’ll be sharing in Cannes – watch out for the beasts!”
The beasts will make another appearance during a big reveal at the Cannes International Film Festival on May 18th.