H&M group is growing, as the fast fashion retailer is about to launch a new brand, ARKET, this fall. ARKET, will be a modern-day market, offering essential products for men, women, children, accessories and home at an affordable price, all composed of ARKET’s own products alongside a selection of the best examples from other brands.
ARKET means ‘sheet of paper’ in Swedish. ‘It both relates to our origin in the Nordic tradition of functional, long-lasting design and symbolizes the blank sheet, the sense of optimism and possibility we felt creating this new brand,’ says Ulrika Bernhardtz, Creative Director.
Stores will also include a café where location permits, based on the New Nordic Kitchen and its vision of quality ingredients and healthy living.
ARKET has worked closely with producers to select and develop materials and techniques that enable the brand to offer customers high quality and long-lasting products.
The first store will open early autumn 2017 on Regent Street in London and online on arket.com in 18 European countries.