Fitbit, the leader in the connected health and fitness, has announced pre-sale availability of the highly anticipated Fitbit Alta™, created in collaboration with New York fashion house PUBLIC SCHOOL. First debuted at New York Fashion Week in February 2016, the PUBLIC SCHOOL accessories blend aspirational runway fashion with edgy, urban street-style, elevating the sleek design of Alta by bringing its unique aesthetic to the device’s easily interchangeable accessory bands.
The line of PUBLIC SCHOOL accessories showcases Fitbit’s commitment to strategic partnerships with leading fashion designers and brands to create a range of accessories that allow you to express your personal style while leading a healthy and active life. Creative Directors Dao-Yi Chow and Maxwell Osborne, the famous duo behind PUBLIC SCHOOL, were inspired by the challenge of taking Fitbit’s innovative technology and designing a collection that was not only functional, but also fashion-forward.
The collection features approachable luxury designs for men and women that range from high-end bracelets inspired by urban spaces, to more accessible print bands that bring a contemporary and sophisticated look to Alta. Alta is a slim, sleek customizable device with advanced health and fitness features that make tracking workouts effortless and delivers positive motivation to keep you moving. PUBLIC SCHOOL for Fitbit Alta styles include1:
- Axis Accessory Band ($295):Inspired by speed, power and motion, this hand-polished watch band is an untraditional take on a classic timepiece and creates an unexpected statement piece.
- Type-III Paracord Bracelet ($175):Designed as a nod to parachute cord, this braided black bracelet with custom gunmetal hardware mixes an athletic aesthetic and rugged technicality.
- WNL Print Band and Quill Print Bands ($39.95):Available in 2017, these sleek prints feature the design house’s inspirational brand mantra “When Nobody’s Looking” and iconic feather in designs true to PUBLIC SCHOOL’s color palate and style.
The PUBLIC SCHOOL for Fitbit Alta premium accessories are currently available globally for pre-sale at Fitbit.com, and will begin shipping in November. The accessories will also be available in late November at select global and North American retailers, including Bloomingdale’s, Hudson’s Bay Company, Nordstrom and Saks Fifth Avenue. The PUBLIC SCHOOL for Fitbit print bands will be available in 2017. www.fitbit.com