Tom Ford kicked off NYFW Spring/Summer 2017 shows by showing in season, presenting his much anticipated Men’s and Women’s Autumn/Winter 2016 Collections, as part of the ‘Show Now Buy Now’ runway to retail model, thus closing the gap between runway and retail. The show took place during an intimate dinner in the landmark Seagram Building at 99 East 52nd Street.
Immediately following the show, the Autumn/Winter 2016 Collections became available for purchase on TOMFORD.COM. This marks the first time that TOMFORD.COM has carried ready-to-wear alongside the accessory and beauty collections.
With the addition of ready-to-wear, TOMFORD.COM introduced a more intuitive shopping experience, including detailed navigation and filtering, as well as new Shop the Look pages featuring the AW16 runway looks styled by Tom Ford.
The collections hit TOM FORD stores and select retailers worldwide today, September 8th.
THPFashion Blog 