KARL LAGERFELD Paris has announced its Fall 2016 advertising campaign, Love from Paris, Karl xx, which coincides with the brand’s launch in North America in the US, Canada and Mexico.
Designed specifically for the North American market, KARL LAGERFELD Paris is inspired by iconic Parisian style and effortless elegance, with sleek tailoring and feminine touches. A black and white palette is accented by pops of color and unique prints.
Products include women’s accessories, bags, footwear and ready-to-wear such as dresses, pants, blouses and suits.
The campaign, which features models Joan Smalls and Hailey Baldwin, was artistically directed and shot by Lagerfeld against a backdrop of larger-than-life landmarks from New York and Paris.
“For a designer it’s great to work with the girls of the moment, because clothes express our times but girls do too,” said Lagerfeld, while photographing Smalls and Baldwin.
KARL LAGERFELD Paris is now available online at KarlLagerfeldParis.com, and in-store at select Lord & Taylor and Dillard’s (USA), Hudson’s Bay (Canada) and Liverpool (Mexico). The Fall campaign will launch on September 7th. www.karllagerfeldparis.com