A new day is on the horizons at Abercrombie & Fitch, the once popular retailer that stole the hearts of many a trendy teen, has seen leaner times of late but don’t despair. The brand is mounting a comeback and hoping to garner a new crop of loyal followers with its new denim collection.
The new collection which launched in yesterday’s London Evening Standard newspaper, is a pre-fall collection, that includes a wide range of fabrics, washes, styles and fits tailored to the twenty-something crowd and older consumer, reports WWD
In an interview with WWD, Ashley Sargent Price, creative director of marketing for Abercrombie & Fitch commented, “Denim has always been a part of our brand heritage, and we have put together a collection inspired by current trends and heritage pieces. We are listening to our customers, and believe they will love the new collection.”
The collection includes a jumpsuit, cropped flares and wide-leg boyfriend silhouettes. The classic skinny, flare, straight-leg, boyfriend and girlfriend styles are still part of the mix, and come in an array of hues and finishes.
For men, there’s an emphasis on stretch fabrics, while new styles include a super skinny and a raw selvage. The denim collection also includes fleece, outerwear pieces, a denim jacket and a peacoat.
The new denim collection is part of a bigger rollout to come from Abercrombie & Fitch, which will include an updated concept store design. www.abercrombie.com