Lane Bryant is excited to announce that celebrated American ready-to-wear designer Prabal Gurung will be creating a limited-edition line of women’s fashion with his signature style exclusively for the plus size retailer. The collection will be sold under the Prabal Gurung Exclusively for Lane Bryant label.
Prabal Gurung will be the fifth design collaborator for Lane Bryant joining – Christian Siriano, Lela Rose, Sophie Theallet and Isabel Toledo collections.
For the first time, Lane Bryant will document the process from the design studio to the store through a series of taped webisodes that will be available on all Lane Bryant social media.
“Designing clothes for the modern woman, one who is fashionable and unafraid of how she feels about herself, has always been my source for inspiration, said Prabal Gurung. I truly believe that confidence is the key and I continually strive to create clothing that allows women to look and feel their absolute best. I am thrilled to be working with Lane Bryant on this collaboration and look forward to dressing this bold and fashionable customer.”
“Prabal is a master at mixing materials, fabrics and textures – he pulls it off in such a way that each piece becomes its own artistic statement. His ingenuity at mixing sporty ease with unabashed glamour has made his label a huge success. We are delighted to welcome him to Lane Bryant and offer his innovative fashions, spirit and unique styles to the Lane Bryant customer,” said Linda Heasley, CEO of Lane Bryant.
The Prabal Gurung collection exclusively for Lane Bryant will be available March 2017. www.lanebryant.com