Alexa Chung Set To Launch Label

tumblr_ns7vtkPmq61uwl0g6o1_500
Alexa Chung

Alexa Chung, former model, TV personality, fashion influencer and contribution editor to British Vogue, is set to launch her own fashion label. In an exclusive interview with BOF, The Business of Fashion the 32 year old Chung will assume the role of creative director of Alexachung, a contemporary priced ready-to-wear brand, overseeing a six person design team.

“I feel as though I’m kind of prepared to do it now. If it had been any time sooner than this, I either wouldn’t be responsible enough or have been able to take on this kind of feat,” Chung stated in her exclusive BOF interview.

The decision came after Chung’s very successful collaborations with brands AG Jeans and Madewell, and her consultant work with Marks & Spencer, Superga and Eyeko.

The collection will be sold at selected luxury retailers Selfridges, Galeries Lafayette, Matchesfashion.com, MyTheresa and SSENSE, as well as thru e-commerce.

Alexachung, will launch in the spring of 2017 in London, New York, Paris and Hong Kong, with the aim to introduce special project in each city, over its first year. The collection will include denim, daywear, eveningwear and accessories.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s