Céline Dion is set to release a lifestyle collection, which will include everything from clothing, accessories, beauty, and home furnishings, announced Billboard.
“In today’s world, you need a coordinating and consistent branded approach to everything,” Dell Furano, CEO of Epic Rights, exclusively told Billboard. “On a global level, [artists] need to combine all areas — their music, performances, touring, website, social media — and launching a lifestyle brand was just a natural extension for Celine at this point in her career, particularly because it’s all from her point of view.”
While the program is still yet to be named (they’re currently calling the brand “Celine Dion” as a placeholder), the initial stages of conceiving the multiple lines and rollout planning are done, purposely timed to take advantage of the International Licensing Show in Las Vegas, where Furano says they already have three days of meeting with mid-tier department stores booked for the brand.
Unfortunately, you won’t be able to get your hands on a Celine Dion product anytime this year. Epic Rights and Feeling Productions (Dion’s Canadian-based production company) will be rolling out the goods in Fall 2017 over an 18-month period, starting with active wear, accessories, eyewear, beauty, and travel products and introducing new product lines over the following three years.