One of my favorite footwear brands Creative Recreation has just announced that Nick Jonas, will be the company’s new brand ambassador. Jonas will act as the face of the brand and spearhead key initiatives, including designing a unisex capsule collection that is scheduled to drop in January 2017.
“I am looking forward to my collaboration with Creative Recreation, and to starting the footwear design process in creating shoes for my fans that are perfect for their wardrobe,” said Jonas. “It has always been important for me to be hands-on with any collaboration, and this project is no exception.”
“Our brand has maintained a great following among fashionable males,” said Jack Oerth, President of Creative Recreation. “Nick is one of those rare celebrities who really crosses over and appeals to both young men and women. His collection will be a focal point as we seek to build our women’s business and continue to extend our brand into new retail channels.”
Jonas’ involvement will encompass all aspects of Creative Recreation’s innovative spirit, beginning with his Spring/Summer footwear picks. Jonas will also star in the brand’s Fall 2016 campaign as well as appear at several Creative Recreation events.
Creative Recreation will also host a contest where the winner will have the exclusive chance to meet Jonas during his “Honda Civic Tour: Future Now” with Demi Lovato, which kicks off this summer. www.creativerecreation.com