Madison International the luxury footwear and accessories boutique, has announced its partnership with 70’s film actress and icon Ali MacGraw. The partnership will find MacGraw, featured in Madison’s upcoming fall 2015 campaign.
A longtime Madison customer, MacGraw and her self-styled iconic look that defined a generation served as the inspiration for Madison co-owner, Bridget Assil as she curated the boutique for fall.
“Madison’s fall fashion lines are heavily influenced by the 1970s and who better to evoke this romantic style than ‘70s fashion icon Ali MacGraw,” commented Madison co-owner David Assil.
MacGraw, will be featured as the first “Madison Muse” on the companies website as well as throughout Madison’s “Return to Romance” fall advertising campaign.
The campaign will showcase Madison’s newest accessories interspersed with quintessential fashion shots of MacGraw from the 1970s, illustrating how true style is timeless.
The campaign is currently running at madisonstyle.com in addition to Facebook, Twitter and Instagram.