Tory Burch Launches – Tory Sport

Tory Sport
Tory Sport

Every girls favorite lifestyle brand Tory Burch announces the launch of Tory Sport. The new Tory Sport active-wear collection includes clothing, bags, shoes and accessories for running, studio, tennis and swim, as well as athleisure style pieces that can be worn before and after a workout.

“We focused on the elegance of sport—the performance aspect is a given, not a design detail, said Tory Burch. I have always been passionate about sports and activewear is something I have wanted to do for years. Classic silhouettes from the Seventies have always resonated with me. Our goal was to design a collection that balances fashion and function.”

Design elements include – old-school stripes and florals that have been modernized by precise detailing and high-tech materials that ensure the ultimate in fit and performance, which include the use of  COOLMAX® Fabric by INVISTA, which maximizes performance with moisture-wicking and quick-drying technologies; Schoeller Fabric with NanoSphere®, a durable performance fabric that repels water, oil and dirt to keep you clean and dry; and Sensitive® Fabrics by EUROJERSEY, which resist chlorine —10 times more than most fabrics — and provide the benefit of four-way stretch, UV protection and a long-lasting fit.

Tory Sport is designed to reflect the beauty of the game and the empowering role that sports play for women. To help women fearlessly follow their dreams, the brand supports the Tory Burch Foundation, which empowers women entrepreneurs by providing access to capital, education programs and networking events.

Priced from $55 for performance tops to $550 for outerwear,   Tory Sport will be available exclusively at torysport.com and at a New York pop-up shop located on Elizabeth Street in the space where Tory launched the brand’s first boutique 11 years ago, with a Flatiron-district store to follow in 2016.

Tory Sport Pop-Up Shop is located at: 257 Elizabeth Street
New York, New York 10012 Phone: 212.334.3000 Hours: Monday – Friday 11a to 7p Saturday 10a to 7p and Sunday 11a to 6p.

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