Norman Norell Fragrance To Be Relaunched

Norell New York
Norell New York

The first American designer fragrance is remastered with the launch of Norell New York by Parlux Fragrances Ltd. Norman Norell, known for revolutionizing American ready-to-wear, and was known for making – the best clothes ever made, dressed some of the most stylish women of his day Marilyn Monroe, Jackie Kennedy and Lauren Bacall introduced the iconic fragrance known as Norell in 1968.

Norell New York has been reimagined and modernized for the next generation of American style setters.

With the pure quality of its ingredients and exquisite blend of notes, containing over 200 Jasmine petals as well as a most noble and expensive ingredient, Orris Butter the new fragrance comes in a handcrafted bottle designed by Baccaret.

“Norell New York represents the utmost in luxury fragrance.  From the captivating scent to the exquisite flacon, we are proud to further restore the artistry of fragrance for a new generation,” says Donald Loftus, President of Parlux Ltd.

The ad campaign celebrates the legacy of Norman Norell and features Riley Keough, granddaughter of Norell, wearing original Norell designs that look as modern today as when they were created. Michael Avedon, grandson of legendary photographer Richard Avedon, shot the campaign in a way that evokes a sense of nostalgia with its unique, timeless quality.

PARFUM (LIMITED EDITION)–$1500.00 (1.7 oz/50 ml)
EAU DE PARFUM–$150.00 (3.4 oz/100 ml)
BODY CREAM–$95.00 (6.7 oz/189 g)
BODY OIL–$80.00 (8.0oz /240 ml)

Norell New York launches mid-August and is available exclusively at Bergdorf Goodman in New York and Neiman Marcus nationwide.

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