Joe Fresh the Canadian sportswear brand has just released its Fall 2015 campaign featuringKarlie Kloss,Joan Smalls,Sean O’Pryand Andres Velencoso.
The campaign will run in all markets thatJoe Freshoperates:Canada,the United States,South Korea,Saudi Arabia,Egypt, the UAE andMexico.
The new campaign features the quartet in key looks including classic puffer coats and denim essentials. The Fall collection also features 60’s and 70’s influenced staples such as patchwork denim, flared silhouettes and down surplus fabrics updated with a modern look.
“This is our second season withKarlie Klossand newly featuredJoan Smalls, Andres Velencoso andSean O’Pry. They resonate with customers around the world, which helps drive momentum for the ongoing expansion ofJoe Freshin international markets,” saidMario Grauso, President of the brand. “Bringing together this exceptional group of talent creates an exciting moment forJoe Freshand delivers our message of easy, modern style via bold and powerful imagery.”
In addition to the campaign, Karlie’s favorite items from the collection will be displayed in-store with special “Karlie’s Picks” hang tags alongside a dedicated landing page on JoeFresh.com that will also feature favorite picks from all four models from the collection. www.joefresh.com