Joe Fresh Fall 2015 Campaign A Model Affair

Joe Fresh Fall 2015  featuring models Sean O'Pry, Karlie Kloss, Andres Velencoso and Joan Smalls
Joe Fresh Fall 2015 featuring models Sean O’Pry, Karlie Kloss, Andres Velencoso and Joan Smalls

Joe Fresh the Canadian sportswear brand has just released its Fall 2015 campaign featuring Karlie Kloss, Joan Smalls, Sean O’Pry and Andres Velencoso.

The campaign will run in all markets that Joe Fresh operates: Canada, the United States, South Korea, Saudi Arabia, Egypt, the UAE and Mexico.

The new campaign features the quartet in key looks including classic puffer coats and denim essentials. The Fall collection also features 60’s and 70’s influenced staples such as patchwork denim, flared silhouettes and down surplus fabrics updated with a modern look.   

“This is our second season with Karlie Kloss and newly featured Joan Smalls, Andres Velencoso and Sean O’Pry. They resonate with customers around the world, which helps drive momentum for the ongoing expansion of Joe Fresh in international markets,” said Mario Grauso, President of the brand. “Bringing together this exceptional group of talent creates an exciting moment for Joe Fresh and delivers our message of easy, modern style via bold and powerful imagery.”

In addition to the campaign, Karlie’s favorite items from the collection will be displayed in-store with special “Karlie’s Picks” hang tags alongside a dedicated landing page on that will also feature favorite picks from all four models from the collection.

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