Lets here it for the pups as Coach, Inc., goes to the dogs as the brand reveals its newest advertising campaign titled “COACH PUPS.” The new campaign features canine stars in a series of portraits photographed by Steven Meisel. It launches with Miss Asia Kinney, the adorable four-legged companion of Lady Gaga.

The campaign celebrates the dogs in our lives and captures the pups’ unique personalities as they “model” Coach’s Fall 2015 star bags. Miss Asia Kinney, Lady Gaga’s now famous French Bulldog can be seen modeling the Edie and Rucksack bags in the campaign.

“I am so proud of Miss Asia! She’s a natural in front of the camera, said Lady Gaga and we’re both so excited that the iconic Steven Meisel shot her for Coach’s pup campaign! I really love getting to watch my best friend be a star.”

“’I’ve never had so much fun on a shoot, said Stuart Vevers, Creative Director at Coach. The combination of Mr. Meisel and the pups was an extraordinary, surreal, special moment. We wanted to create playful images that make you smile. We were inspired by some images from the Coach archive, which featured Eddie—the dog that starred in the TV series Frasier—to create something joyful, with humor and character. That’s a spirit that’s uniquely at the heart of Coach.”

This new initiative will also introduce the social campaign #coachpups, including a range of online activities for fellow dog lovers, opportunities for Instameets, special talks and other events hosted by the great and the good of the canine world. This will also mark the debut of the Coach Snapchat account.

“COACH PUPS” campaign will appear in print, online and on outdoor media globally starting in July. www.coach.com